Post by account_disabled on Mar 5, 2024 1:28:47 GMT -5
Last week we took our first steps into the fantastic world of Search Engine Optimization , now with a little more certainty we can resume our journey and proceed on the path to understanding what on-page factors are . In the previous article we only introduced the distinction between On page and Off page positioning factors ; today we will address the topic more specifically, trying to give a more detailed overview of the main On page factors. To better understand the functionality of SEO dynamics , it is useful to know that the logic according to which a search engine assigns greater relevance to one page rather than another is governed by the activity of a software, a robot, also called bot , ( aka spider or web crawler ) which analyzes lists of URLs provided by search engines, scanning pages for keywords to understand their context.
The crawler 's task is to intercept certain HTML elements of a page (considered more important than others by the algorithm) and assign them more or less value. In particular, it is necessary to pay great attention to choosing coherent keywords to insert into the title tag present in the header of the HTML page which identifies the title displayed in the SERP ; and within the meta description with which we describe the page itself and which appears to the user as part of the snippet present in the SERP . The meta description is particularly Hong Kong Telegram Number Data useful for user research but is considered a less relevant factor from the point of view of the value attributed to it for positioning purposes. Other on-page factors relevant for identifying the keywords useful for the analysis in question are: the anchor texts of the links , i.e. the text present in the anchor of the link useful for better understanding the theme of a page; the alt text tags of the images through which they are described and in which relevant keywords are found and the header tags h1, h2, h3 , etc..., text attributes that define their position on the page and style.
In essence, what matters most is not the presence or quantity of keywords but within which HTML elements they are placed. Furthermore, for the purposes of user research and indexing of the page, it is necessary that the keywords chosen for the title, description and content correspond to each other. So far we have focused on the importance of keyword positioning at the page structure level, but the real key word that allows you to open the doors to climbing the SERP , according to SEO experts , is: content . The more a web page presents long, qualitatively well written, in-depth and interesting content, the more it will be rewarded in terms of positioning. On the other hand, it is quite easy to understand how attention to the level of content acquires fundamental importance as it is aimed at arousing as much interest as possible in the navigator who arrives online with the hope of finding satisfaction for his needs.
The crawler 's task is to intercept certain HTML elements of a page (considered more important than others by the algorithm) and assign them more or less value. In particular, it is necessary to pay great attention to choosing coherent keywords to insert into the title tag present in the header of the HTML page which identifies the title displayed in the SERP ; and within the meta description with which we describe the page itself and which appears to the user as part of the snippet present in the SERP . The meta description is particularly Hong Kong Telegram Number Data useful for user research but is considered a less relevant factor from the point of view of the value attributed to it for positioning purposes. Other on-page factors relevant for identifying the keywords useful for the analysis in question are: the anchor texts of the links , i.e. the text present in the anchor of the link useful for better understanding the theme of a page; the alt text tags of the images through which they are described and in which relevant keywords are found and the header tags h1, h2, h3 , etc..., text attributes that define their position on the page and style.
In essence, what matters most is not the presence or quantity of keywords but within which HTML elements they are placed. Furthermore, for the purposes of user research and indexing of the page, it is necessary that the keywords chosen for the title, description and content correspond to each other. So far we have focused on the importance of keyword positioning at the page structure level, but the real key word that allows you to open the doors to climbing the SERP , according to SEO experts , is: content . The more a web page presents long, qualitatively well written, in-depth and interesting content, the more it will be rewarded in terms of positioning. On the other hand, it is quite easy to understand how attention to the level of content acquires fundamental importance as it is aimed at arousing as much interest as possible in the navigator who arrives online with the hope of finding satisfaction for his needs.