Post by sakibkhan50 on Feb 26, 2024 22:38:59 GMT -5
What is the story of one of the most famous bars in the world, sold in 80 countries and with a payoff known to all as "Have a break, have a KitKat" ? Take a break and read this article to find out more about the KitKat brand! How the most famous chocolate bar in the world was born First of all, you should know that the KitKat (or KitKat depending on your school of thought) hasn't always had the iconic bar shape. At its birth in the United Kingdom – 1911, it was marketed as a box of chocolates . Only later, in 1935, did it change shape. The anecdote behind this change is interesting: it is said that it was an employee of Rowntree's , the British confectionery company that created KitKat, who suggested creating a hunger-busting snack that could be easily carried to work in a backpack. From this request for "convenience", starting from 1935 KitKat began to be sold in its current form, in bars, and initially with the name " Chocolate Crisp ". via Logos World And from that moment its consistency also changed : in fact, to make it more accessible, Rowntree's used the wafers together with the chocolate so as to keep the price below that of a bar of pure chocolate.
An innovative product emerged, in which the wafer changed the sensory Ecuador Mobile Number List experience of eating chocolate , making it more " crisp ". From chocolate crisp to KitKat Have you ever wondered how the name KitKat came about? Let's go back to the seventeenth century. It is thought that the name is inspired by the "Kit-Cat Club ", a London cultural club founded in the 18th century and also frequented by company employees. From here the KitKat – Chocolate Crisp was born . KitKat goes Blue Speaking of packaging, if we are now used to associating KitKat with the red color of the pack, this has not always been the case. There was a period between 1944 and 1947 when there was a shortage of milk in the UK due to the Second World War, which also caused the use of milk chocolate to be discontinued. KitKat in that period was therefore renewed in the recipe, for 3 years a dark chocolate KitKat was marketed which also changed the packaging, becoming blue.
via Logos World As you can see from the image, the logo was also changed in that period: KIT KAT was written all in capital letters and bold. The packaging also contained an explanation for this radical change, as did the advertising at the time which read: "No more Chocolate Crisp until after the war" . “ Have a break” : a strategic use But let's talk about the brand's iconic pay-off: “Have a break, have a KitKat”. This famous slogan was invented in 1957 by the English advertiser Donald Gille and has never been changed since then. The idea it conveys is that KitKat is part of everyone's life, at any time: it's always a good time to take a chocolate bar break, without needing a special occasion. Subsequently, the advent of commercial TV consecrated KitKat even more as the companion for snacks, or rather "breaks", making the payoff, already captivating and easy to remember, explode. If you take a look at KitKat's social communication , you will notice how there is always a reference to the word "break". Not only is the payoff exploited, but the brand plays a lot with the word, inserting it at various levels. Here are some examples: POV: You're having a break kitkat-instagram-reel-pov
An innovative product emerged, in which the wafer changed the sensory Ecuador Mobile Number List experience of eating chocolate , making it more " crisp ". From chocolate crisp to KitKat Have you ever wondered how the name KitKat came about? Let's go back to the seventeenth century. It is thought that the name is inspired by the "Kit-Cat Club ", a London cultural club founded in the 18th century and also frequented by company employees. From here the KitKat – Chocolate Crisp was born . KitKat goes Blue Speaking of packaging, if we are now used to associating KitKat with the red color of the pack, this has not always been the case. There was a period between 1944 and 1947 when there was a shortage of milk in the UK due to the Second World War, which also caused the use of milk chocolate to be discontinued. KitKat in that period was therefore renewed in the recipe, for 3 years a dark chocolate KitKat was marketed which also changed the packaging, becoming blue.
via Logos World As you can see from the image, the logo was also changed in that period: KIT KAT was written all in capital letters and bold. The packaging also contained an explanation for this radical change, as did the advertising at the time which read: "No more Chocolate Crisp until after the war" . “ Have a break” : a strategic use But let's talk about the brand's iconic pay-off: “Have a break, have a KitKat”. This famous slogan was invented in 1957 by the English advertiser Donald Gille and has never been changed since then. The idea it conveys is that KitKat is part of everyone's life, at any time: it's always a good time to take a chocolate bar break, without needing a special occasion. Subsequently, the advent of commercial TV consecrated KitKat even more as the companion for snacks, or rather "breaks", making the payoff, already captivating and easy to remember, explode. If you take a look at KitKat's social communication , you will notice how there is always a reference to the word "break". Not only is the payoff exploited, but the brand plays a lot with the word, inserting it at various levels. Here are some examples: POV: You're having a break kitkat-instagram-reel-pov