Post by account_disabled on Jan 22, 2024 5:00:33 GMT -5
Today, a representative of the largest Ukrainian real estate marketplace, DOM.RIA, was invited to the RingoTalks section . We talked about trends in the real estate market with Sergei Moldakhovsky, Chief Marketing Officer of RIA.com. We discussed whether the market has come back to life after quarantine, how a developer can inspire buyer confidence, how in demand are renovated apartments, and much more. Find out about the useful features of Ringostat for real estate on the website . — DOM.RIA has been operating on the Ukrainian market for more than five years. How have developers and their promotion methods changed over this time? — The market has evolved quite a lot in general - not only in terms of the primary real estate market.
If we talk about Fax Lists developers and methods of their promotion, then after all, developers and residential complexes have begun to focus more on the needs of the buyer. On what a person is looking for to purchase a home. More attention has been paid to digital channels: Facebook, Instagram, YouTube, Google Ads. We can say that approaches to promotion have become more conscious during this time. After all, digital by its very nature requires deeper analytics and customer research. Also, more and more companies are moving to tracking calls to the sales department and working with various types of attribution systems. The latter allow buyers to be involved in choosing housing in a specific residential complex or cottage town.
To summarize, the developer market over this time has become more digitalized and focused on the needs of the buyer. — What must be included in the announcement of a new building in 2021 in order to “hook” the buyer as much as possible? What mistakes do you think sellers most often make in advertisements and which approaches are outdated? — DOM.RIA works not only with advertisements for the sale of apartments in new buildings. We work with a comprehensive view of the residential complex. What must be in an ad in 2021? Just the full provision of information about the object. Not only the price and a specific standard layout, but also a maximum of information that will confirm that this property is reliable for investment. There should be data on the dynamics of construction progress - it has become especially important for buyers after quarantine.
If we talk about Fax Lists developers and methods of their promotion, then after all, developers and residential complexes have begun to focus more on the needs of the buyer. On what a person is looking for to purchase a home. More attention has been paid to digital channels: Facebook, Instagram, YouTube, Google Ads. We can say that approaches to promotion have become more conscious during this time. After all, digital by its very nature requires deeper analytics and customer research. Also, more and more companies are moving to tracking calls to the sales department and working with various types of attribution systems. The latter allow buyers to be involved in choosing housing in a specific residential complex or cottage town.
To summarize, the developer market over this time has become more digitalized and focused on the needs of the buyer. — What must be included in the announcement of a new building in 2021 in order to “hook” the buyer as much as possible? What mistakes do you think sellers most often make in advertisements and which approaches are outdated? — DOM.RIA works not only with advertisements for the sale of apartments in new buildings. We work with a comprehensive view of the residential complex. What must be in an ad in 2021? Just the full provision of information about the object. Not only the price and a specific standard layout, but also a maximum of information that will confirm that this property is reliable for investment. There should be data on the dynamics of construction progress - it has become especially important for buyers after quarantine.