Post by account_disabled on Dec 20, 2023 3:55:43 GMT -5
Last week, Adél and I went to the 7th Copycamp, which this time was held in Žižkov at the Aero cinema. Ten lectures more or less focused on copywriting and lots of practical information. We enjoy it! Copycamp 2014 , Copycamp 2015 , Copycamp 2016 ... We simply enjoy participating in this conference and we couldn't miss this event either. And you know what? The next Copycamp should be in December this year, so we are already looking forward to it. But today we will share with you what we liked most about the current one. 1) There is a cure for every disease of the web Pavel Martinovský showed us how changes in the content of the client's website focused on moving helped them increase the conversion rate and reduce the bounce rate .
How did he do it? In C Level Executive List short - by supplementing the content with topics that customers solve at customer service, adding information pages, improving navigation, linking content and modifying the appearance of individual pages. Simple? In order for your copywriter to be able to do this, it is necessary for him to have at least some insight into the areas of social media, UX, SEO, PA and web analytics . That's a bit more difficult task. 2) In the e-mail box, it's like in traffic To best reach your newsletter readers, think of your email newsletters like magazine covers . At least that's what Vladislav Bureš advises. He showed us some newsletter solutions from companies that do them well. And what connects them? The copywriter who wrote them had the opportunity to try the products or services firsthand and can thus write from his own experience. You can tell by the content.
Let copywriters out into the world and don't keep them sitting at a computer all the time. Valuable advice at the end for an immediate increase in open rate - delete the database from e-mail addresses that do not open your messages for a long time. image Which cover is sexier? 3) As long as your customers don't care, it doesn't matter that you like it Golden words that we should all follow, unfortunately it often fails in practice. Viola Kratochvílová from Picards showed us that the rules for copy and UX are not very different from each other . What did we take away? Don't write text for text's sake (UX: Don't use design for no purpose). Don't be unnecessarily creative (especially when creating navigation).
How did he do it? In C Level Executive List short - by supplementing the content with topics that customers solve at customer service, adding information pages, improving navigation, linking content and modifying the appearance of individual pages. Simple? In order for your copywriter to be able to do this, it is necessary for him to have at least some insight into the areas of social media, UX, SEO, PA and web analytics . That's a bit more difficult task. 2) In the e-mail box, it's like in traffic To best reach your newsletter readers, think of your email newsletters like magazine covers . At least that's what Vladislav Bureš advises. He showed us some newsletter solutions from companies that do them well. And what connects them? The copywriter who wrote them had the opportunity to try the products or services firsthand and can thus write from his own experience. You can tell by the content.
Let copywriters out into the world and don't keep them sitting at a computer all the time. Valuable advice at the end for an immediate increase in open rate - delete the database from e-mail addresses that do not open your messages for a long time. image Which cover is sexier? 3) As long as your customers don't care, it doesn't matter that you like it Golden words that we should all follow, unfortunately it often fails in practice. Viola Kratochvílová from Picards showed us that the rules for copy and UX are not very different from each other . What did we take away? Don't write text for text's sake (UX: Don't use design for no purpose). Don't be unnecessarily creative (especially when creating navigation).