Post by account_disabled on Dec 20, 2023 2:32:13 GMT -5
Many SEO specialists perceive the achievement of leading positions in search results for selected keywords as the main goal of optimization. However, this is far from the most important thing. Every SEO specialist should think not only about how to reach the top rank in the search results, but also how to get the most out of these "ranks" and thus get as many relevant visitors as possible who are also potential customers. This is exactly what I will deal with in my case study, where we will discuss in detail the process of optimizing snippets in order to increase the click-through rate (CTR) and try best practices. Snippet optimization A little introduction - why do it at all? Reaching the first place in the search for a certain keyword does not necessarily mean our final victory.
In general, the higher B2B Email List the position in the search results, the more traffic, but in today's world of SERPs crammed with ads, that's simply not enough. Every click has to be "literally" fought for . Reklama versus organic v Google We can achieve a higher click-through rate precisely by optimizing snippets, i.e. by improving the information value and attractiveness of snippets in order to attract as much attention as possible, offer better quality information than the competition and thus convince to click on our search result . How and what to start when optimizing snippets? In order not to "shoot" just point blank, we need to know our strengths , find out who our target group is, how to appear and present ourselves in front of them , how to work with them and offer them what they are interested in.
There is no "formula" that is generally valid for all tips from Internet users, so you always need to adapt your snippet optimization strategy to the target group. I recommend working with data from Google Analytics , evaluating them, testing snippet optimization on a smaller sample of pages and evaluating the effect. How to proceed? Test, test and test . Over time, you will find out what works best for your target group, what people respond to positively and negatively, what is most attractive to them and what type of information is most relevant to them. Make a list of your advantages over your competition Are you doing something better than your competition? Do you have the lowest prices on the market, free shipping or 99% stock? Do you offer loyalty points? Do you have a wide range of products? Whatever gives you an edge over the competition, consider and build on it .
In general, the higher B2B Email List the position in the search results, the more traffic, but in today's world of SERPs crammed with ads, that's simply not enough. Every click has to be "literally" fought for . Reklama versus organic v Google We can achieve a higher click-through rate precisely by optimizing snippets, i.e. by improving the information value and attractiveness of snippets in order to attract as much attention as possible, offer better quality information than the competition and thus convince to click on our search result . How and what to start when optimizing snippets? In order not to "shoot" just point blank, we need to know our strengths , find out who our target group is, how to appear and present ourselves in front of them , how to work with them and offer them what they are interested in.
There is no "formula" that is generally valid for all tips from Internet users, so you always need to adapt your snippet optimization strategy to the target group. I recommend working with data from Google Analytics , evaluating them, testing snippet optimization on a smaller sample of pages and evaluating the effect. How to proceed? Test, test and test . Over time, you will find out what works best for your target group, what people respond to positively and negatively, what is most attractive to them and what type of information is most relevant to them. Make a list of your advantages over your competition Are you doing something better than your competition? Do you have the lowest prices on the market, free shipping or 99% stock? Do you offer loyalty points? Do you have a wide range of products? Whatever gives you an edge over the competition, consider and build on it .