Post by account_disabled on Dec 6, 2023 3:53:26 GMT -5
No matter what business we do Target group analysis is very important. Both product or package design, even advertising. Today, the STEPS content team has 4 tips to help you analyze your target audience or customers. Let us know the truth. and can be further used in planning strategies. If you're ready, let's get started. 1 WHO Who are our target customers? So what do we need to analyze? First of all, we need to analyze the basic information of the customer, such as: – Gender – Age range – Occupation – Income – Address, Province, Country – Education, Faculty of study – Religion – Lifestyle After that, we have to analyze their behavior in depth, such as: – What do they do in a day? – What kind of media do they encounter each day .
What social media do they use? – How do they like to communicate, phone, Line, text, etc. – What fan Phone Number List pages do they follow? – What do they like to watch? More pictures or videos ? – What are your interests? – What time do you wake up and what time do you sleep? – What do you like to do in your free time ? – What kind of movies do you like to watch? – Do you like going to the mall? Where do you walk? - Do you know how to shop online? Do you buy often? - Do you use your smartphone or computer more often ? - What kind of transport do you use? - How do you dress? What shoes do you wear? How much does it cost to buy clothes? After we know who our target audience is What kind of person are you? It is easy to reach them. 2 WHAT What can our products or services help our customers? What do customers want? For example: - What problem does it solve for customers.
Helps provide convenience - Helps look good - Helps feel delicious - Helps with health - Helps create a good experience - Helps feel different from anything they've ever used. I've eaten this before - makes it easy. This depends on what type of our products and services they are. We must solve our problem first. When we know what our target customers want We can produce content that hits our target audience. For example, The problem of our customers is hair loss and they have used hair growth liquid and it's complicated, there are a lot of steps, but our products Easy to use, just apply and leave it on for 15 minutes once a day. We may produce content about the application process that says it is easy to use and may insert a Key Word that stimulates demand, such as convenient, fast, just one step to apply. Leave it for 15 minutes etc.
What social media do they use? – How do they like to communicate, phone, Line, text, etc. – What fan Phone Number List pages do they follow? – What do they like to watch? More pictures or videos ? – What are your interests? – What time do you wake up and what time do you sleep? – What do you like to do in your free time ? – What kind of movies do you like to watch? – Do you like going to the mall? Where do you walk? - Do you know how to shop online? Do you buy often? - Do you use your smartphone or computer more often ? - What kind of transport do you use? - How do you dress? What shoes do you wear? How much does it cost to buy clothes? After we know who our target audience is What kind of person are you? It is easy to reach them. 2 WHAT What can our products or services help our customers? What do customers want? For example: - What problem does it solve for customers.
Helps provide convenience - Helps look good - Helps feel delicious - Helps with health - Helps create a good experience - Helps feel different from anything they've ever used. I've eaten this before - makes it easy. This depends on what type of our products and services they are. We must solve our problem first. When we know what our target customers want We can produce content that hits our target audience. For example, The problem of our customers is hair loss and they have used hair growth liquid and it's complicated, there are a lot of steps, but our products Easy to use, just apply and leave it on for 15 minutes once a day. We may produce content about the application process that says it is easy to use and may insert a Key Word that stimulates demand, such as convenient, fast, just one step to apply. Leave it for 15 minutes etc.